Privacy Policy
Effective Date: January 2026
Website: westcambridge-sfh.co.uk
This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website. We are committed to complying with the UK General Data Protection Regulation (GDPR) and other applicable data protection laws.
Information We Collect
We collect the following types of information:
- Personal Data: Name, email address, and any other information you voluntarily provide through contact forms or sign-up pages.
- Technical Data: IP address, browser type, device information, and operating system.
- Cookie Data: Information stored through cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: Pages visited, time spent on site, links clicked, referral sources, and browsing behaviour.
How We Use Information
We use the information collected for the following purposes:
- To perform analytics and understand how visitors interact with our site.
- To track affiliate referrals and commission payments for partner casinos.
- To improve website functionality, content, and user experience.
- To respond to your inquiries and provide customer support.
- To comply with legal and regulatory obligations.
- To prevent fraud and enhance site security.
Cookie Policy
Our website uses cookies to enhance your experience. We use the following types of cookies:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Track user behaviour and site performance.
- Affiliate Tracking Cookies: Monitor referrals to partner casinos and track commissions.
- Marketing Cookies: Enable targeted advertising and remarketing.
You can manage your cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when a cookie is being sent. Please note that disabling certain cookies may affect site functionality.
Third-Party Links
Our website contains links to external casino and affiliate websites. We are not responsible for the privacy practices of these third-party sites. When you click on affiliate links to casino operators, you will be directed to their platforms, which operate under their own privacy policies. We strongly recommend reviewing the privacy statements of any external websites before providing your personal information.
Your Rights
Under the UK GDPR, you have the following rights:
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal data (subject to legal exceptions).
- Right to Restrict Processing: Request limitation of how we use your data.
- Right to Data Portability: Request your data in a portable format.
- Right to Object: Object to processing, including for marketing purposes.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) if you believe your rights have been violated.
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required by law. Typically:
- Contact information is retained for the duration of our relationship and for legal compliance purposes (up to 7 years).
- Affiliate tracking data is retained for accounting and dispute resolution purposes (up to 3 years).
- Analytics and usage data are retained for up to 12 months.
- Cookie data is retained according to each cookie's expiration date.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about how we handle your personal data, please contact us:
Email: [email protected]
Website: westcambridge-sfh.co.uk
If you are not satisfied with our response to your privacy concern, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Last Updated: January 2026